Precision engagements designed for impact.
The Second Arrow is a management, marketing, and culture consultancy based in New York. I work with clients through expertly scoped projects to get in, get you to a win, and get out. My expertise and flexibility makes me uniquely easy to engage.
The Second Arrow was born during Covid. As the world shutdown, I began working with companies and colleagues who needed to scale back in a time of uncertainty. They had to move critical projects forward without investing in more staff.
Though their challenges varied, a common theme prevailed: the need for an expert to operate internally and deliver quickly.
I work as an expert resource to examine and solve your business-critical challenges.
Creating & Launching
There are many moving pieces involved in bringing something to life. Whether managing vendors, contracts, a bidding process; or ensuring quality, budgets, and timelines - engaging a trusted expert makes all the difference.
Building teams / capabilities
Go to market planning (product, service, brand)
New clients / partnerships
Strategic Consulting
From external industry expertise, to on the ground leadership, my services provide leadership and scaffolding to your existing teams and capabilities. From diagnosis to execution - clients design engagements around their needed level of support to get things (back) on track.
Client & Project Management
Industry thought leadership
Board & Executive Management
Coaching & Facilitation
Today’s pace of change makes learning, mentoring, coaching, and education more vital than ever - and these things are often deprioritized for other, immediate needs. We can design learning solutions that don’t require infrastructure investments.
Group & Individual coaching
Small group education
Summits, Keynotes & Offsites
You’re in good company
Ashley Williams, EVP Head of Creative Strategy, Supernatural
“I've never met someone who understands the challenges brands face across verticals and regions the way Belinda does. She systemically solves for them with recognizable impact.”
Kyung-Ji Rhee, Co-Executive Director, Center for NuLeadership
“Belinda possesses an incredible ability to take on disparate information, goals, and options to chart a clear and convincing path forward for success - bringing key stakeholders along in the process.”
The world has changed and so can you.
New York, New York
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